SOCIAL MEDIA FORMAT

We chose the topic TOP 05 David's Manchester United Football Kit because we want to explore the relationship between sport and fashion from an objective point of view. Sharing by loyal fans will bring sharable and particatable emotional moments on short video social platforms like tiktok. In addition, we also think that the lead presenter - David will wear all 5 shirts and then take them off in turn on the video to introduce them to create a sense of humor. But the standard length of social media vids is 30s - 1m, so many scenes were cut.Different from traditional broadcast video, social media for tiktok is usually shot under 1080x1920 frame, so when editing we had to resize the frame, which leads to the quality of social media video being reduced compared to the original video. Because Tiktok is a short audio and video social platform, we have chosen background music with a fast, vibrant tempo. The above transitions for social media videos are also done in the form of jump cuts combined with more effects and sounds than traditional broadcast videos to suit to attract viewers through stimulating sound and spreading information. more in less time.