Carhartt Project
Carhartt Commercial Video
Brief content: Carhartt WIP, the streetwear line of Carhartt, has become popular in markets for its style and sub-cultural influence. This commercial will address how the brand has developed throughout the years and how it cemented itself as mainstream streetwear. We want to show how Carhartt has been able to simultaneously target the working-class and urban fashion industry by being able to adapt its image largely thanks to Hip Hop
Responsibilities: Producer, Cameraman, Editor
Date: 9 Dec, 2022
Carhartt Journalistic Video
Brief content: The Journalistic piece will include Carhartt customers, we asked them what the brand's image and values mean to them, such as brand mission in supporting diversity, inclusivity, sustainability, and the importance of protecting the environment. We will also show a more in-depth overview of how the brand's fashion has evolved from its reliable workwear into its contemporary style of consumer-based fashion for the masses.
Responsibilities: Producer, Cameraman, Editor
Date: 9 Dec, 2022